Why We Started
THE OPENING MOVE
THE OPENING MOVE
Every story has a first move — a moment where something shifts.
- For us, it happened in the middle of a life that never slowed down.
- Finance. Tech. Medicine. Back-to-back calls. Endless screens.
- Three caffeinated drinks a day just to stay upright.
Feeling wired was normal. Crashing later was normal. Reaching for another cup was automatic — habit, not intention.
One day, we finally paused long enough to ask a question:
Why are we drinking things that push us further from how we want to feel?
That moment became our opening move.
DEVELOPING THE PIECES
OMI stands for One Mindful Intention - the heart of our philosophy.
Every product begins with a single question:
What intention should this cup bring into your day?
Our ingredients, our design, our process — everything is rooted in soft power, mindful presence, and the belief that small daily rituals shape long-lasting well-being.
This is the foundation of the brand — the pieces we develop before the game begins.
THE STRATEGIC POSITION
Our mission is to build a better ritual — one that replaces jittery habits with grounding, nourishing moments of clarity.
We create functional beverages that:
- Calm the nervous system
- Support focused energy
- Nourish the body
- Feel indulgent, elevated, and intentional
Our approach is simple: design drinks that make you feel centered, not scattered — drinks that fit seamlessly into a life led with awareness and quiet confidence.
This is how we position ourselves for the long game.
CONTROL THE CENTER
In chess, controlling the center gives you power, stability, and freedom.
In life, your “center” is your calm — your clarity — your ability to move with intention.
Each cup of Queen Omi is crafted to help you return to that place.
- A moment to pause.
- A breath to reset.
- A ritual that supports soft power: grounded energy, steady focus, and quiet confidence.
This is how a queen moves through her day — with presence, not pressure.
THE ENDGAME
Our story isn’t about drinks. Our vision is to build a world where daily rituals feel luxurious, supportive, and intentional — not rushed or reactive.
Queen Omi is growing into a full universe of functional blends, grounding beverages, and mindful lifestyle moments designed to elevate how you start, move through, and complete your day.
This is only the beginning. In the endgame, our goal is simple: empower individuals to lead their lives with clarity, calm, and intention — one cup at a time.
It’s about how you feel moving through your life.
- Calmer. Clearer. More grounded.
- More in control of your next move.
Queen Omi is a reminder that even the most powerful pieces lead with intention. And with every cup, we hope you feel that power, too.
Welcome to the ritual. Your next move begins here.
What's Your Intention?
RELAXATION & CALM
Hojicha
Roasted green tea leaves that produce a warm, nutty flavor with gentle energy.
Origin
Hojicha was developed in Kyoto, Japan in the 1920s when tea merchants began roasting bancha (common green tea) leaves over charcoal. The roasting process was originally created to make use of leftover tea leaves and stems, but the resulting brew became beloved for its distinctive toasty flavor and low caffeine content.
Traditional use
In Japan, hojicha is often served after meals to aid digestion and as a calming evening beverage. Its mild nature makes it suitable for children and those sensitive to caffeine. It's also traditionally served during meditation practices
Modern usage
Studies have shown that the roasting process reduces caffeine by up to 90% while preserving beneficial polyphenols. Research published in the Journal of Nutritional Science found that L-theanine in hojicha promotes alpha brain wave activity, associated with relaxation.
Health benefits
- Rich in L-theanine for stress relief without drowsiness
- Lower caffeine than other green teas — perfect for evening
- Contains catechins that support cardiovascular health
- May help improve sleep quality when consumed in the afternoon
COGNITIVE SUPPORT
Butterfly Pea Flower
Camellia sinensis
Origin
Clitoria ternatea, known as butterfly pea flower, has been used for centuries across Southeast Asia, particularly in Thailand, Malaysia, and Vietnam. In Thai cuisine, it's called 'dok anchan' and has been used to naturally color desserts and drinks for generations. In Ayurvedic medicine, it's known as 'Shankhpushpi.'
Traditional use
Traditionally used across Asia to enhance memory, treat anxiety, and support eye health. In Thai culture, it's consumed as 'nam dok anchan' and believed to promote lustrous hair and clear skin. Malaysian tradition uses it to ease pain and reduce fever.
Modern usage
A 2019 study in the Journal of Medicinal Food found that butterfly pea extract significantly improved memory and spatial learning in animal models. The anthocyanins have been shown to cross the blood-brain barrier, directly supporting neurological health.
Health benefits
- High in anthocyanins — powerful antioxidants for brain health
- May enhance memory and cognitive function
- Supports healthy skin and hair through collagen protection
- Contains proanthocyanidins that may reduce inflammation