Our story is still being written
Like a game of chess, the board keeps changing — and we're playing it in the open.
Board Meeting
Activation at Akino
We followed the formula that worked. Packed restaurant, playoff energy, Queen Omi at the table. Then the table literally collapsed. Here's what we learned.
Activation at Akino
We followed the formula that worked. Packed restaurant, playoff energy, Queen Omi at the table. Then the table literally collapsed. Here's what we learned.
Official Tennis Drink for Kids: The Toss
We signed up for tennis lessons. Then somehow ended up working a six-hour shift at a kids' tennis festival, watched faces light up, and met an investor. The toss has...
Official Tennis Drink for Kids: The Toss
We signed up for tennis lessons. Then somehow ended up working a six-hour shift at a kids' tennis festival, watched faces light up, and met an investor. The toss has...
Losing our supplier after our first sell-out: h...
We sold out our first product faster than expected — then lost our supplier the same week. Here's the two months of chaos that followed, and the bet we made...
Losing our supplier after our first sell-out: h...
We sold out our first product faster than expected — then lost our supplier the same week. Here's the two months of chaos that followed, and the bet we made...
Why we refuse to call it Blue Matcha
Everyone was calling it blue matcha. We had a problem with that. Here's what Butterfly Pea Flower actually is — and why we made it Queen Omi's second move.
Why we refuse to call it Blue Matcha
Everyone was calling it blue matcha. We had a problem with that. Here's what Butterfly Pea Flower actually is — and why we made it Queen Omi's second move.
We're not a Matcha brand
We almost launched a matcha brand. Here's why we didn't — and what we found hiding in its shadow.
We're not a Matcha brand
We almost launched a matcha brand. Here's why we didn't — and what we found hiding in its shadow.